Why SMS Marketing Provides the Most Direct Channel to Consumers

Tap into the most direct channel to customers with SMS advertising.

SMS is a tool that allows brands to connect directly with target customers and is an unbeatable tool for business leads generation. If your brand hasn’t incorporated SMS into your digital marketing strategy, now is the time to revisit the idea. Here are some compelling reasons why this is the most direct channel to your customers:

SMS Signup Is Easier and More Accessible than Ever Before

Today, nearly all roadblocks to using SMS messaging have been removed. The majority of mobile users have unlimited data. Networks are more powerful as well. This widespread availability means your marketing messages arrive quickly, and so does the customer response. 

Additionally, business text message software now allows for automation and frictionless sign-up. This feature makes SMS more attractive to both consumers and businesses.

Email Marketing Has Become Saturated

Email marketing engagement rates are down. That is likely due to saturation. Think about it — when was the last time you opened and read an email in your promotions folder?

Meanwhile, SMS open rates are as high as 98%, with a 45% response rate. There’s a clear advantage to reaching people on a device they carry 24/7.

Mobile Commerce Has Exploded

eCommerce is on the rise. That’s been the case for a couple of years now. However, what’s even more notable is the increase in online transactions that are happening via mobile.

When you engage in SMS marketing, you give your brand a direct connection for engaging customers. In addition to this, your target audience can check out the offers you send them and make purchases directly from their smartphones.

App Retention Is Down

At one time, businesses saw app development as the path to connect with customers and increase visibility. In some cases, this is a great investment, but there are drawbacks. It takes time, money, and resources to build and maintain an app.

Additionally, many consumers are hesitant to add another app, especially one intended for marketing. When they do download apps, few consumers use them more than once. Many delete business apps shortly after using them just one time.

Conversely, SMS is native to every smartphone. It requires no downloads and no coding. There’s not even a requirement to open a specific app. Your marketing messages simply come directly to the customer.

Use SMS for Business Leads Generation

SMS is truly a direct marketing workhorse. It’s an efficient, easy-to-use tool for engaging customers, generating leads, and boosting mobile sales.

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