Text Messages vs. Emails: Which Has a Higher Open Rate?

Between texts and emails, learn which one is better at driving business leads generation.

Your growing business needs to make a savvy investment in how its advertising dollars are spent. Two of the most common methods of nurturing and growing business leads generation are text marketing and email campaigns. Knowing which method boasts the higher open rate should influence your decision to try one of these campaigns today!

Text Marketing Trumps Email

If you want to invest your marketing dollars wisely, you need to know the numbers when it comes to open and response rates. You might be pleasantly surprised at just how many people will open and respond to your text marketing campaigns.

After all, text messages go directly to their phone, and most people always keep their devices on them. Some sources have reported that open rates are as high as 98 percent for a text message sent from a business. They even have a 45 percent response rate.

How does this compare to email?

While email may have been a major player years ago, it has declined in efficacy over the years. A unique email sent to your clients typically has a 20 percent open rate with a 6 percent response rate, according to the same survey.

How to Collect Numbers for Text Marketing

Once you have secured permission to send SMS messages to your audience and potential customers, you will have the ability to send them occasional messages that encourage them to make a major purchase. Be aware that sometimes people may not want to part with their phone number, so you will have to make it worth their while.

How can you get people to sign up for your text message advertising campaigns so that you can make a major impact? Consider a few of these incentives:

  • Offer a one-time incentive for signing up, such as a discount or a free product
  • Run special promotions via text message
  • Let customers know when hot items are back in stock
  • Use texting as a customer service portal

You can come up with practically endless valid reasons for your customers to respond to your text messages if you have a little creativity.

Coming Up with Business Leads

Text messaging is the most effective means of communicating with your audience, no matter what industry you happen to be in. More people are bound to see, open, and respond to your text messages than if the same message were sent via email. Take advantage of these higher open rates today!

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